5 LINKEDIN LEAD GENERATION STRATEGIES THAT BROUGHT US 500+ LEADS

According to a HubSpot report, lead creation is the most crucial goal for 85 percent of B2B marketers. However, saying it is easier than doing it. As stated in Point 1, 61% of marketers are still having trouble generating visitors and leads. On the sales front, the story is the same. Despite the fact that closing leads is still the top goal for salespeople, 40% of them struggle with prospecting. Nonetheless, if you stick to a well-thought-out approach, your efforts should begin to pay off provided you are consistent. Every firm should optimize the following to create as many leads as possible:

1. SEO Strategy

Consumers nowadays use search engines to begin their product investigation. More than half of all shoppers have used Google to learn about new brands. The most significant channel for generating leads is search engines. Your visitors will land on competing pages if your site does not rank for goal keywords.

• Begin by putting together an SEO strategy.

• Determine the keywords that your target market would use to find your products or services.

• To help you find even more phrases to target, use free tools like Google's Keyword Planner, a free keyword research tool.

• Make sure your keywords appear in the following regions of your website:

• Improve your content's visibility for specific keywords by optimizing it. Incorporate your keywords in a natural way.

• To enhance your local rankings, make sure to claim your Google My Business listing. This gives you control over how your company appears in Google Search and Maps.

Increasing your rankings is a process that takes time. In reality, depending on how competitive your keywords are, ranking for them can take weeks or even months. You may use programs like SemRush to help you analyze your keywords more thoroughly.

However, as your search engine exposure improves, you'll be able to attract more high-quality leads for your small business.

2. Email Marketing 

An email newsletter is one of the most effective strategies to keep in touch with your prospects on a regular basis. The traffic you get from email marketing comes with a catch: it's just for potential leads who have already visited your site and opted in to your mailing list (unless you built an email list offline). You may use email to drive traffic to your website by providing compelling reasons for subscribers to return.

• Send out newsletters and emails that alert recipients about useful information you've added to your website.

• Make sure you're familiar with and following the CAN-SPAM Act's requirements when you prepare your email marketing strategy.

3. Social Media Presence

The popularity of social media continues to grow; there are currently 3.78 billion active social media users.

You can join almost all social networking platforms for free. As a result, generating engagement on these channels will be essentially free. To communicate your brand's message, you can hold live sessions, contests, giveaways, surveys, and establish personal interactions with your followers and contacts.

Communities of shared interest are ideal for producing high-quality leads since they are places where the most potential purchasers are likely to be found. It's also very probable that members of these communities will be well-informed about the services or products you're selling. As a result, you won't have to spend as much time educating customers about your product.

Another method to use social media to promote interaction is to employ a personal brand image. Founders who have developed a personal brand image as a result of their expertise in certain areas, events they have hosted, research they have conducted, technologies they have pioneered, and so on will have a certain set of people with whom they can readily engage. This also creates a community that can grow to include more and more people with similar interests – all of whom could be potential leads for their enterprises. Linkedin is a very good place to start.

4. Text Message Marketing

Text messages are a great and rapid tool for small businesses to generate leads, with a 98 percent open rate. Text message marketing is a quick and easy way to communicate with thousands of people while maintaining a sense of personalization because you address them by their first name. Texts can be used in a variety of ways to generate leads and engage customers. Prospects may now opt into your messaging using technologies like CallHub, ensuring that you only contact people who are interested. Sending messages to all prospects seems like a hard assignment when your firm is likely to be busy, right? With these solutions, you can ensure that responses are automatic and that your texts are scheduled in advance, allowing you to focus on other things.

5. Website and CTAs. 

Gone are the days when only digitally focused firms, media corporations, and tech companies had to wow with appealing websites. Even if you have a physical location, you should have a website that combines aesthetic, intelligent design with speed and efficiency.

However, you shouldn't just have a website for the sake of having one; your website should tell visitors who, what, where, and why your organization exists and urge them to take action. Consider what you want visitors to do once they arrive at your site and how you may persuade them to take that action.

You may build a call to action, or CTA, that urges customers to come into your store. If you want a customer to buy something from your website, develop a CTA that directs them to specific product pages, or even a discount landing page for first-time buyers.

Whether you own a small business or are responsible for producing leads for small business clients, strategic approaches have to be followed in generating leads.