TOP TEN FACEBOOK RETARGETING STRATEGIES TO INCREASE YOUR ROI

Increase your business ROI, advance in your profession, and laugh all the way to the bank with these Facebook retargeting tips. Facebook retargeting is a tactic where you target the people who have already engaged with your brand on Facebook or visited your website. Depending on whether a website visitor converted or not, you can retarget them with relevant offers to nudge them to complete their purchase or another type of conversion. Many businesses use this smart remarketing technique to produce enormous conversions.

 With Facebook ads being extremely competitive, how do you improve Facebook advertisements without devoting all of your time, effort, and resources to the task?

1. Add the Facebook Pixel to your Website

First and foremost, you must include a tracking pixel from Facebook on your website. It's really simple to do so, and the return is well worth the effort.

A Facebook pixel is a short code snippet that you place on your website. It keeps track of how visitors engage with your site and provides useful information to help Facebook figure out who your true target audience is.

If you've been using Facebook advertisements for a long, you've probably already done this. If you haven't already done so, you should.

To accomplish it correctly, follow the steps:

• Go to Facebook's event manager for ads.

• Make a copy of the pixel code.

• Go to your website's HTML header code.

• Paste the Facebook pixel code at the bottom of the header.

• Install the Facebook pixel helper chrome extension.

• Add it to your chrome extension.

• Open your website and click on the Facebook pixel code extension to ensure if the Facebook pixel code is working or not.

2. Start from the end of your conversion funnel

At the end of the conversion funnel, is the most essential data. Start with the end of the purchase funnel and work backward. Look at the overall number of sales and the cost per sale if you're running product sales ads. Examine the prices per engagement from previous campaigns if you're running post-engagement advertisements. Look at the overall number of registrations and the cost per registration if you're running Facebook email signup advertisements. Not only does this help prioritize your campaigns, but you’re actively retargeting the top 10% of customers who are most likely to convert.

3. Create and Target Custom Audience

Custom audience refers to the audience who has already interacted with your website and ads before. Facebook gives lots of options for targeting the audience you want. Prioritize the folks who are most likely to convert after seeing a retargeted ad.

These are:

• Website visitors within the last 30 days

• Visitors who stayed for more than 30 seconds

• Users who went to a contact page but did not go to a conversion page

• Clients from the past

• Look alike audience

• Abandoned carts

• People who viewed your ad

• Email subscribers

• Visitors who took an action or click on an event

4. Send Ads Tailored to each Segmented Audience’s Preference

Your website's visitors have a wide range of interests and behaviors. For example, if you run an e-commerce website, you can use product category pages for remarketing such as men's shirts, men's t-shirts, women's pants, or kids. You can target a specific audience based on visitors that visit your product pages and display them only the things they were looking for, along with enticing offers.

5. Work out the Appropriate Time to Show your Ads

In advertising, the most critical factor is timing. Your ads convert lesser if you fail to them to your users when they are most likely to interact with them, no matter how brilliant your remarketing strategy is. First and foremost, you must correctly determine the optimal time to arrange your advertisements.Consider who your target audience is, where they live, and when they're most likely to use Facebook. All you have to do now is schedule your advertising within a certain time frame once you've figured it out. As a result, the adverts highlight the most promising prospects.

6. Exclude Custom Audience from the Main Ads

A good tip for conducting a successful Facebook retargeting campaign is to categorize your audiences effectively. For example, if you're retargeting potential customers, make sure to remove anyone who makes a purchase or otherwise converts; otherwise, you'll find that you're still paying to retarget people who have already completed the conversion action you're looking for, driving up your overall costs.

You may do this by simply entering the Custom Audience in the "exclude" column when creating a new campaign's audience targeting.

7. Change your CTA

The people you're retargeting are already familiar with you; they're not seeing your name for the first time in their News Feed. You can change your CTA from "Learn More" used to get them into your funnel to a stronger CTA like "Shop Now" to persuade them to complete your final desired action, which is a sale. Use call to actions that clearly state that the prospect should make a purchase, such as "Get Now," "Shop Now," "Order Now," and so on.

8. Create a Sense of Urgency and Scarcity

If someone has added a product to the cart but not converted, a good way to quickly get them to convert is creating a sense of urgency and scarcity. The analytical mind of a human is excellent at sleeping off until the situation becomes critical and the time limit approaches.

Because scarcity effects how we view a product, big brands like Amazon and Booking.com have embraced this strategy. In fact, one study revealed that leveraging urgency in Facebook ads reduced CPCs and CPMs, implying that running scarcity-focused ads is more cost-effective. Despite the fact that you're targeting the most potential users, the ad language they see evokes the sense of scarcity and urgency that will cause to take action. Also, don’t forget to come up with an attractive offer that they won't be able to refuse.

9. Use the option for automatic placement.

Facebook ads management allows you to post ads in a variety of places, including the Facebook and Instagram feeds, stories, Facebook Messenger, and sidebar. We never know which placement is optimal for remarketing advertisements because they all operate differently. So, by simply opting on automatic placement, you can let Facebook pick and display your ads using its massive data pool.

10. Data Analysis and Measurement

Once your retargeting campaign starts running, find out how your ads are performing. Use the available tools to analyze your campaign results and learn more about your audience, your product sales, your campaign's reach and much more. With this data, you can make more informed decisions when building your campaigns and ultimately improve your results.

Facebook retargeting may seem complicated. However, by going over this list of prospective audiences and ideas and making adjustments depending on data from your social media dashboard, there's no reason why Facebook retargeting can't be your top cash generator.