How to Build a Massive Following on Instagram

Instagram is one of the most popular social networks in the world where people can share photos, videos, stories, and messages. It has become mandatory for all businesses to display their brand on social media so that everyone can recognize them. Instagram can be used to connect with potential customers and generate leads. But how would you do that with a limited number of followers and likes on your page? It’s hurtful when you put a lot of effort into making your content but receive no engagement.

Well, here are some ways for you to get more followers on Instagram:

1. Use Hashtags in Instagram Bio

Using hashtags on your Instagram profile can help you reach a wider audience. This will help you stand out to your audience. Use no more than 2-3 hashtags and use only those that are relevant to your brand that will attract your target audience to your page. If you use a unique hashtag in your bio, it will allow people to see only your posts when they click on that hashtag. Remember that if a private profile contains the hashtags you're looking for, it will not appear in your search results.

2. Post at the ideal time

Decide when your target audience will be most engaged inyour posts. You need to analyze what time worked and what didn’t in the past. Make use of Instagram insights to figure out the day and time when your posts generated the most engagement. We recommend using an app like Tailwind or iconosquare to schedule your posts for the next week or so. It also highlights the best time of the day or the best day of the week and by scheduling it, the posts will be uploaded automatically, making your work easier.

3. Engage with competitor’s followers

One of the best ways to increase your Instagram followers is to target your competitor’s Instagram followers. First, you need to identify your competitors and then figure out how to attract their audience to your page. Check out the list of followers of them and try to connect with them by following them, liking, and commenting on their posts. This will make it more likely for them to check your profile. Make sure the first 9 or more posts on your profile have compelling content to engage your audience. Try to interact with as many people as possible to drive more engagement to your profile.

4. Include a call to action in your captions

At the end of your Instagram caption, you should prompt people to take an action. You can ask your followers to comment, tag a friend, click a link in your bio, or ask them to vote for something in the comments. Encourage potential leads to take the next step. You create a sense of urgency by writing “48 hours flash sale” or “Only for the first 100 customers”. Calls to action can help you get more sales, more comments, and more conversions.

5. Use relevant Hashtags

Hashtags are very important and can help you with your Instagram success to drive engagement. Hashtags help in getting attention to your content. If someone is looking for something specific that you offer, they can find you in the hashtag feed and connect with you if they like your content. This will increase the visibility of your brand. Use only hashtags that are relevant to what you’re doing and the ones which will attract your target audience. Also, try to identify the hashtags that trend to increase engagement.

6. Geotag

Geotags are geographic locations tagged in your Instagrampost or story. You can mention the place you live in or where the photos/videos were taken. There is 79% more engagement on the posts having geotags. Not many people make use of geotags which will help your target audience find you. Adding a location can help drive local followers to contact you.

7. Hop on the Trends

Trending reels, hashtags, topics, etc can be a great opportunity for you to gain engagement. Understand how can you use the trends to create your content and also find out what kind of posts your target audience would be interested in. If you make content on something that’s already viral, then you will get a lot of likes, comments, and shares on that post and you’re sure to drive many people to your profile which will help you generate leads.

8. Run Giveaways

Running giveaways is a way to encourage your audience to tag a friend and follow your account. Decide on a prize that will appeal to your audience and then you need to tell them the actions they need to take in order to participate in the giveaway and set a deadline. This will drive a lot of engagement and visibility to your brand.

9. Instagram Takeovers

An Instagram takeover is when someone else takes over your Instagram for a day or so and posts content. Collaborating with an expert or influencers is the best way to find new followers and increase engagement. This is also beneficial to the guest as it allows them to reach a new audience. This is an incredible way for a brand or influencer to cross-promote their content.

10. Monitor Follower growth

You need to know how engaged your followers are and how much your followers are growing or declining. With the help of Instagram insights, you can measure your profile analytics. It will give you an overview of the accounts you’ve reached, the accounts engaged, and your total number of followers. This will help you identify what works best for you to drive engagement.

Conclusion

With the right marketing strategy, Instagram can help in your brand building working hard to optimize your Instagramprofile can generate a lot of followers or leads. Develop a strategy that will help you gain the trust of your target audience and a massive following. Use these tactics to increase engagement and build your follower base.

If all of this feels overwhelming to you, we suggest you focus on what you do best in your business and we will develop all of the above strategies for you. Get in touch with us right away to learn more about our Instagram Growth packages.